Local NPR for the Cape, Coast & Islands 90.1 91.1 94.3

The Pitfalls Of Social Media Advertising

By Shankar Vedantam

Published September 29, 2017 at 5:02 AM EDT

Facebook
Twitter
LinkedIn
Email

Your browser doesn’t support HTML5 audio

Bernhard Lang

Many companies are investing money in social media to advertise new products. But they could be paying a hidden price for those ads.

Read more:

Wang, Shuting and Greenwood, Brad N. and Pavlou, Paul A., Tempting Fate: Social Media Posts by Firms, Customer Purchases, and the Loss of Followers (July 10, 2017). Fox School of Business Research Paper No. 17-022.

NPR Science & Technology Morning Edition on WCAI

Facebook
Twitter
LinkedIn
Email

Shankar Vedantam

Shankar Vedantam is the host and creator of Hidden Brain. The Hidden Brain podcast receives more than three million downloads per week. The Hidden Brain radio show is distributed by NPR and featured on nearly 400 public radio stations around the United States.

See stories by Shankar Vedantam

Support for CAI is provided by

Building Bridges: What's next for connecting Cape Cod to the mainland

Replacing the aging Bourne and Sagamore bridges is estimated to cost as much as $4 billion and will involve federal, state, and local authorities working together. On this page you'll find our ongoing reporting on the region's biggest infrastructure project.

New England News Collaborative

Falmouth to Falmouth: Connecting Cornwall to Cape Cod

F2Fsection.png (1640x924, AR: 1.774891774891775)A Unique Radio CollaborationEarly in 2022 we embarked on an experiment to connect CAI, located in Falmouth, Massachusetts, with SourceFM, a radio station in Falmouth, UK. But the mission was even broader: to connect listeners on Cape Cod, USA, with listeners in Cornwall, England.On this page you'll find the hour-long episodes of this experimental collaboration. Each is focused on the voices of individual people speaking to each other directly, across the Atlantic Ocean, sharing their experiences around subjects immediately important to them.We hear them talk about surviving the pandemic, addressing climate change, housing struggles, community policing, and much more. We hope you'll explore the stories here and enjoy the voices and what they share.And we’re looking for suggestions for future episodes! Want to join the conversation? Know someone you think we should speak with? Send us an email at cai@capeandislands.org.(We've been getting noticed, too. Here's some of the news coverage around this program >>)thin_line-lite.png (923x10, AR: 92.3)

Jay Allison Founders Fund for Matching Gifts