A New Name and a New Look | CAI

A New Name and a New Look

Sep 2, 2020

You've been calling us it for years, but now we're making it official: We're CAI.

For 20 years, the WCAI call letters signaled to the world that we are a broadcaster, serving the public through traditional radio channels. Today, we’re acknowledging that we’re more than broadcast: we’re digital too.

We decided to follow the lead of our sister station WGBH and drop the W from our name to reflect this shift in how we connect with our audiences.

Although many of the things associated with broadcast are going away, one thing will remain constant—and that is the high-quality local content that CAI produces.

GBH created a video to explain the brand relaunch. Check it out here: