On The Point, a discussion about cults. Why do people get involved in them, and how do they work? The doctors (Marc Whaley, psychiatrist, Jonathan Schwartz, psychiatrist, and Michael Abruzzese, psychologist) are in the studio with Mindy Todd to explore this topic. We hear about how people who feel powerless may seek a group that gives them a feeling of safety. Cults often attract people with poor self esteem, who are looking for an identity or sense of purpose. We hear about techinques used for "brainwashing," and how cult leaders are expert at manipulating their followers.