New Approaches To Climate Change Communication
Think climate change is too serious to joke about? Consider this.
With each new scientific report, the situation seems more dire. But the social and political will to address the issue has lagged.
For years, scientists and communicators thought the problem was that the facts weren’t getting through to the public. But years of research suggests the obstacle may be a more fundamental issue of how we talk about climate change and science, more broadly.
And that has led some researchers to experiment with some pretty unorthodox ways to break through the inertia and polarization surrounding climate change.
Comedy is just one of several approaches Max Boykoff discusses in his new book Creative (Climate) Communications. He is Associate Professor of Environmental Studies and Director, Center for Science and Technology Policy Research, University of Colorado Boulder.