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New Approaches To Climate Change Communication

Elsa Partan

Think climate change is too serious to joke about? Consider this.

With each new scientific report, the situation seems more dire. But the social and political will to address the issue has lagged.

For years, scientists and communicators thought the problem was that the facts weren’t getting through to the public. But years of research suggests the obstacle may be a more fundamental issue of how we talk about climate change and science, more broadly.

And that has led some researchers to experiment with some pretty unorthodox ways to break through the inertia and polarization surrounding climate change.

Comedy is just one of several approaches Max Boykoff discusses in his new book Creative (Climate) Communications. He is Associate Professor of Environmental Studies and Director, Center for Science and Technology Policy Research, University of Colorado Boulder.

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Elsa Partan is a producer and newscaster with CAI. She first came to the station in 2002 as an intern and fell in love with radio. She is a graduate of Bryn Mawr College and the Columbia University Graduate School of Journalism. From 2006 to 2009, she covered the state of Wyoming for the NPR member station Wyoming Public Media in Laramie. She was a newspaper reporter at The Mashpee Enterprise from 2010 to 2013. She lives in Falmouth with her husband and two daughters.