Marketing to Children: a Multi-billion Dollar Industry

  Marketing to children is a multi-billion dollar industry, which has grown exponentially with new media and technology, according to the Institute of Medicine. But are the products and the values being targeted at children good for them emotionally and physically? From product placement to social media ads, viral marketing to immersive websites, children are being bombarded with advertising at every turn. Even in their schools. Should we be concerned? Susan Linn thinks so. She’s a psychologist and the founder of Campaign for a Commercial Free Childhood, and author of several books including Consuming Kids: the Hostile Takeover of Childhood. Mindy Todd hosts this interview.